Is it circumstance or is it you? It can seem daunting when you're trying to expand your business, right the ship or even create a new business. If you're an entrepreneur or business owner, you've probably found yourself saying "What's the point?"
There is a point and you know that, of course, but with how many options we have as business owners and entrepreneurs it can seem like results are long in coming and options are limitless.
How do you know posting on your social media is worth it? How do you know driving paid traffic to your site is worth it? Are you on the right platform? Are you allocating dollars to the appropriate marketing channels?
These questions plague many business owners. I've confronted them many times and some times I did the worse possible thing, which is nothing. I stopped in my tracks and set out to "think through" this thing.
For me that's the true analysis paralysis. You know the options, you know the stakes and you know what the next step is...then you don't take it.
Analysis paralysis is really a form of fear. It's the fear of making the wrong decision. It's the fear it putting dollars here, when they should have gone there.
What we should be the most afraid of is not being bold and confident in our decisions. Not doubling down and going all in on what we know we need to do. Our minds are clever though, and they're great at talking you out of long term gains.
I think if we all took a moment to remember, myself included, that we know what we need to do. We also know that it will be hard, results don't come over night and the people you've probably admired in business didn't get there in a day.
The one thing they do have is tenacity, "stick-to-itness" and a flexibility that allows them to pivot to opportunity and turn away from the allure of the "next big thing" or "quick-fix".
Aligning our digital marketing efforts with our business philosophy is key. If you're business is looking for something that drives results now, you might want to ask yourself why. Will these results in the short term add substantially to your desired outcomes in the long term.
When fear takes the wheel in the form of analysis paralysis we're giving way to anxiety and avoidance of what we know we should do. It reminds me of a quote from Steve Jobs that I've treasured over the years for it's prescience.
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
– Steve Jobs